﻿The brand and logo of Apple have been named the most valuable in the world – worth nearly $119bn, or more than the entire gross domestic product of Morocco, Ecuador or Oman. 
The Silicon Valley firm, already the world’s biggest company – with a stock market valuation of $591bn – has seen its brand value increase by 21% in 12 months, according to the closely followed Interbrand Best Global Brands annual report. 
Apple, which is recognized the world over by its simple “Apple with a bite missing” emblem, led a surge of technology companies in the 2014 report, which has pushed more traditionally valuable brands – such as Coca-Cola, McDonald’s and Gillette – down the table. 
Google’s brand value rose by 15% to $107bn to take second place, followed by Coca-Cola, up 3% to $81.5bn, IBM ($72.2bn) and Microsoft ($45.5bn). 
Facebook is the biggest riser in the chart, increasing its brand value by 86% to $14.3bn and taking 29th place in the table, ahead of longstanding global corporate names such as Volkswagen, Kellogg’s and Ford.